During the game, the Super Bowl ads were inserted into an on-line survey and sent to thousands of study participants. Participants answered questions regarding their perceptions of the ads using various parameters, including breakthrough, emotion, memorability and involvement. They also utilized an on-line dial testing system to indicate their levels of interest as they watched the ads.
The interest levels were analyzed in the form of curves to determine which commercials had the highest sustained levels of interest. The curves were used as part of a metric to calculate and rank the advertisements. The metric also includes a measurement for emotions and an index for “word of mouth” impact of the ads.
"This was a good commercial where the wife runs into her husband. Great idea for a commercial." Jan from FL
"This was just a cute/fun ad. The male actor really looked embrassed. I really enjoyes watching it. I don't shop at WalMart..but was cute anyway." Linda from OR
"would not give walmart a good agood reveue due to the way they treat their employees" colleen from GA
"Walmart could do better..." John from MO
"wal mart can get very frustrating thye dont carry everything that i need" steven from OR
"This actually was a take off of many other adds that are almost alike in their theme,but this one has a few different edges that make it new and interesting and keep your attention and help you to relate to the characters." Norman from CT
"It was a typical Walmart commercial, nothing fancy." William from MO
"This is something all men do around Valentine's Day. Sappy but true commercial." Edward from NJ
"This commercial makes me want to visit Walmart and see what they sell for Valentine's Day gifts." Debbie from CA
"The commercial is cute and rather heartwarming; I just don't approve of Walmart's business practices." Aegina from NY
The overall score is a calculated using a combination of factores include interest, emotions, and the "water cooler" effect.
64 out of 110
The interest ranking indicates how well the commercial held the interest of the viewers.
42 out of 110
The commercial that evoked the most positive emotions and the least negative emotions.
Water Cooler Ranking
26 out of 110
The likelihood of the participants talking about the commercial the next day around the water cooler.