During the game, the Super Bowl ads were inserted into an on-line survey and sent to thousands of study participants. Participants answered questions regarding their perceptions of the ads using various parameters, including breakthrough, emotion, memorability and involvement. They also utilized an on-line dial testing system to indicate their levels of interest as they watched the ads.
The interest levels were analyzed in the form of curves to determine which commercials had the highest sustained levels of interest. The curves were used as part of a metric to calculate and rank the advertisements. The metric also includes a measurement for emotions and an index for “word of mouth” impact of the ads.
"It was cute. I think that was more of a "guys" commercial and men probably found it something to laugh out loud at. But it was fine." Stephanie from AZ
"i find it funny that the dude don't get to watch the football game instead was like a female shopping haha" Judy from NY
"likeable characters, loved the main character: authentic, reliable" Genyun from WA
"i think this was a successful commercial. It was more aimed towards men, but im sure more men would be interested in buying a gadget anyways." Jenna from CT
"They could have done a lot better with this commercial and done a better job selling their product" Debra from CA
"I'm a person who doesn't believe tv has to be with us all the time and that we should just enjoy the moment so this one was tough for me. Thought it was pretty sad and degrading" Cheryl from MN
"I didn't understand the correlation between the guy in the underwear department and the flo tv. Neverrtheless, the commercial grabbed my attention." Christy from LA
"Great dead-pan humor from the Flo-TV spokesman. That could be Charles Grodin's twin if it's not him. Pretty funny ad for a cool TV." Marty from MN
"Cool gadget...i am definately interested in finded out more about it!" Lisa from NC
"The ad was not one that would keep my attention for too long. However, at the end they showed the retailers were you could buy the product, but it was only so brief that the only one I recall was Best Buy. I wish they would have added a few more seconds to the end of the commercial so that I could get a better look at all the retailers. It was just too quick." LeAnn from MN
The overall score is a calculated using a combination of factores include interest, emotions, and the "water cooler" effect.
43 out of 110
The interest ranking indicates how well the commercial held the interest of the viewers.
45 out of 110
The commercial that evoked the most positive emotions and the least negative emotions.
Water Cooler Ranking
48 out of 110
The likelihood of the participants talking about the commercial the next day around the water cooler.