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E Trade

Don't Say A Word

Overall Score

62.789609

The overall score is a calculated using a combination of factores include interest, emotions, and the "water cooler" effect.

Interest Ranking

11 out of 110

The interest ranking indicates how well the commercial held the interest of the viewers.

Emotion Ranking

14 out of 110

The commercial that evoked the most positive emotions and the least negative emotions.

Water Cooler Ranking

16 out of 110

The likelihood of the participants talking about the commercial the next day around the water cooler.
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