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Sony Ericsson

Xperia Play

Overall Score

49.418003

The overall score is a calculated using a combination of factores include interest, emotions, and the "water cooler" effect.

Interest Ranking

42 out of 110

The interest ranking indicates how well the commercial held the interest of the viewers.

Emotion Ranking

85 out of 110

The commercial that evoked the most positive emotions and the least negative emotions.

Water Cooler Ranking

57 out of 110

The likelihood of the participants talking about the commercial the next day around the water cooler.
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