During the game, the Super Bowl ads were inserted into an on-line survey and sent to thousands of study participants. Participants answered questions regarding their perceptions of the ads using various parameters, including breakthrough, emotion, memorability and involvement. They also utilized an on-line dial testing system to indicate their levels of interest as they watched the ads.
The interest levels were analyzed in the form of curves to determine which commercials had the highest sustained levels of interest. The curves were used as part of a metric to calculate and rank the advertisements. The metric also includes a measurement for emotions and an index for “word of mouth” impact of the ads.
"These ads from Bud Light make the beer look cheap and of poor quality. No wonder I don't drink it." Ron from DC
"Bud Light is a blast, I enjoy it because of the smooth taste. I enjoyed the commercial." Charlene from CA
"sad that the high minded people in charge give up and party instead of trying to save the planet- morons" Linda from CA
"This commercial tried the whole serious commercial turned funny and failed horribly. It wasn't well thought out it was basically serious now party." Joseph from OH
"This was a very predictable commercial. There's nothing creative or entertaining about it." Mona from DE
"again Bud did not let me down. The commercial was creative and fun and worth talking about tomorrow" Elvira from FL
"Unoriginal, makes me think that budweiser is the beer for idiots" Ryan from WI
"I just found this commercial very irritating and annoying, portraying beer drinkers as careless idiots." Kate from IL
"I think that most of the Bud Light commercial are unique." Pat from PA
"Wow! This one is sooo cool makes me want to drink Bud Light myself. Should I go to the store now? Maybe I should wait, it is the Super Bowl game after all!" Carol from FL
Overall Score
58.556760
The overall score is a calculated using a combination of factores include interest, emotions, and the "water cooler" effect.
Interest Ranking
22 out of 110
The interest ranking indicates how well the commercial held the interest of the viewers.
Emotion Ranking
27 out of 110
The commercial that evoked the most positive emotions and the least negative emotions.
Water Cooler Ranking
24 out of 110
The likelihood of the participants talking about the commercial the next day around the water cooler.
