The overall score is a calculated using a combination of factores include interest, emotions, and the "water cooler" effect.
91 out of 110
The interest ranking indicates how well the commercial held the interest of the viewers.
106 out of 110
The commercial that evoked the most positive emotions and the least negative emotions.
Water Cooler Ranking
96 out of 110
The likelihood of the participants talking about the commercial the next day around the water cooler.